I connect business, data, designand technology to solve real problems.

I'm Bet Guasch, based in Mataró, Barcelona. I work at the intersection of business, data and technology.

I've built my career across digital publishing, commercial strategy and business intelligence, always with the same focus: understanding complex problems and turning them into clearer decisions and useful solutions.

I'm especially interested in the point where business needs, data, design and technology come together — from understanding customers and profitability to improving systems, processes and digital products.